HM.CLAUSE boosts availability of “best of both worlds” FIJI melon – Game changing melon for the Western United States offers labor savings for producers while maximizing consumer satisfaction

HM.CLAUSE, the global leader in melon seed sales, today announced an increased availability of FIJI – the latest cantaloupe in a long line of varietal successes from a company known as the market leader for its diverse commercial range. Focusing on the delicate balance between grower needs and consumer demands, HM.CLAUSE continues to spur an increase in global melon consumption through its innovative approach to variety development based on novel genetics.

FIJI is a “best of both worlds” melon from HM.CLAUSE’s HARRIS MORAN commercial brand that provides labor savings for growers while still delivering a mouth-watering eating experience for consumers. FIJI’s industry-leading field holding capability combined with its concentrated fruit set & early sugar development provides harvest flexibility for producers while also reducing harvest costs. The long shelf life genetics of FIJI also facilitate relaxed cold chain requirements for shippers and reduce shrink for retailers. Even with the breadth of supply chain benefits achieved by this melon, it still is able to deliver delicious flavor and eating quality that will keep consumers coming back for more.

“HM.CLAUSE strives to develop genetics that will not only improve the business of our customers, but also delight consumers,” said Melon Product Manager, Yoav Mendel. “We believe FIJI will provide our growers with tangible savings during harvest and the improved shelf life will allow them to supply previously untapped markets. Consumer demand for improved fruit quality will also be satisfied with FIJI’s robust and delicious flavor. This ground-breaking melon will serve as the new model for consistency and reliability for years to come.”

FIJI is currently being harvested in the San Joaquin Valley through September and will move to Arizona and Southern California for October and November harvests.

August 30, 2014