Tom Antens, Commercial Director says: “We are proud to see the trust and collaboration between the HM.CLAUSE teams and our local partners is growing even stronger through the Jordan MENA Field Days. This is a true reflection of our “Global Reach, Local Touch” philosophy. Our ambitions for the MENA region are high and we are allocating all the needed human and capital resources to achieve our long-term objectives. HM.CLAUSE already has a very good reputation in the region, especially for melon and pepper, with a strong growth in Beit Alpha cucumber. Besides that, we expect substantial developments in determinate tomato, watermelon and squash in the coming years. Showcasing the newest genetics and innovations to our partners is the first step in expanding our range of vegetable varieties adapted to the region for the benefit of the farmers and the consumers.
HM.CLAUSE teams met with their partners
MENA Field days is an incomparable platform for meetings and exchanges between our partners and sales, marketing and breeding teams from HM.CLAUSE. It allows fruitful discussions to understand better market needs as well as latest trends. This year the event welcomed more than 110 guests from around 18 different countries coming mainly from MENA region which is of great importance to HM.CLAUSE.
A cucumber conference organized for the first time aside the Field Days
HM.CLAUSE is developing a very competitive range of field and greenhouse cucumbers and aims to become the market leader in the MENA region. In order to illustrate this ambition and to provide our partners with all the information they need, a Cucumber Conference was organized aside MENA Fields Days, in Amman. A very rich information was delivered during this Conference including insights on the market, our breeding targets and development programs. The presentation ended with a question and answers session and a very rich debate.