HM.CLAUSE celebrated its MENA Field Days in Jordan

For this new edition held in Amman at the HM.CLAUSE upland Research station on July 20th and 21st 2022, HM.CLAUSE focused on species and varieties specifically dedicated to Middle East and North Africa (MENA) markets.

Showcase of a diversified vegetable portfolio in main crops

With this event split over 2 days in the field, HM.CLAUSE offered its partners a perfect environment to showcase the very best of HM.CLAUSE range, both reference products and the most promising new varieties.

On display this year we had over 140 varieties from a dozen different crops, with a focus on determinate tomatoes, cucumbers as well as melons, watermelons and peppers. A wide range of complementary crops that correspond to the diversity of our markets in the MENA region were also displayed.

To see MENA Field Days, please watch this video:

Tom Antens, Commercial Director says: “We are proud to see the trust and collaboration between the HM.CLAUSE teams and our local partners is growing even stronger through the Jordan MENA Field Days. This is a true reflection of our “Global Reach, Local Touch” philosophy. Our ambitions for the MENA region are high and we are allocating all the needed human and capital resources to achieve our long-term objectives. HM.CLAUSE already has a very good reputation in the region, especially for melon and pepper, with a strong growth in Beit Alpha cucumber. Besides that, we expect substantial developments in determinate tomato, watermelon and squash in the coming years. Showcasing the newest genetics and innovations to our partners is the first step in expanding our range of vegetable varieties adapted to the region for the benefit of the farmers and the consumers.

HM.CLAUSE teams met with their partners

MENA Field days is an incomparable platform for meetings and exchanges between our partners and sales, marketing and breeding teams from HM.CLAUSE. It allows fruitful discussions to understand better market needs as well as latest trends. This year the event welcomed more than 110 guests from around 18 different countries coming mainly from MENA region which is of great importance to HM.CLAUSE.

A cucumber conference organized for the first time aside the Field Days

HM.CLAUSE is developing a very competitive range of field and greenhouse cucumbers and aims to become the market leader in the MENA region. In order to illustrate this ambition and to provide our partners with all the information they need, a Cucumber Conference was organized aside MENA Fields Days, in Amman. A very rich information was delivered during this Conference including insights on the market, our breeding targets and development programs. The presentation ended with a question and answers session and a very rich debate.

To learn more about HM.CLAUSE Cucumber varieties in MENA region, please watch this video:

Positive feedback received from HM.CLAUSE partners

Customers were full of praise for these Field days and the wide range of crops on display. The success of the event comes as confirmation of HM.CLAUSE’s ability to listen to its customers’ requirements and to provide the ideal response to local grower constraints.

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