HM.CLAUSE Opens New Sales Subsidiary in Antalya,Turkey

HM.CLAUSE Tohumculuk, a subsidiary of global vegetable seed company, HM.CLAUSE, inaugurated its new office in Antalya on Thursday, May 14th, 2015.

Among the top executives from HM.CLAUSE on hand to celebrate the opening were Mathew Johnston, CEO and Franck Berger, Deputy CEO. They, along with several key VPs, were joined by Turkish officials, customers, local media and staff for a reception and cocktail party.

Jean-Paul Chamoux, General Manager (Left), and Matthew Johnston, CEO (Right) cut the ribbon at the new facility.

Jean-Paul Chamoux, General Manager (Left), and Matthew Johnston, CEO (Right) cut the ribbon at the new facility.

First established in April 2012, HM.CLAUSE Tohumculuk has 44 employees, 20 of whom are involved in research. The employees are now spread out between the new head office in Antalya and the research station in Aksu.

Establishing a base in Antalya, which boasts more than 20,000 hectares of greenhouses, enables HM.CLAUSE to work in the heart of the largest protected crop market in the region. The short-term goal is to increase their current market share from 4% to 6%.

HM.CLAUSE Tohumculuk is responsible for several key assets within the CLAUSE product range, including the CITIREX melon variety, which is the undisputed leader of the Galia type for glasshouse growing. Their efforts with the KANGOO and KARDELEN cauliflower varieties have earned an approximate market share of 50%, while several of their tomato varieties for the fresh produce market and processing industry are off to a promising start. These include the new CLX 37532 tomato for autumn glasshouse growing, HMX 5790 for field crops, and the cocktail type SENTINO.