Last 9 February will go down as a day to remember for the ADORA tomato. After being nominated for the Innovation Awards at the 2018 Fruit Logistica trade show in Berlin, it won the silver medal.
The importance of the award is clear, considering that this trade show attracts over 3,000 exhibitors every year from the entire global produce sector, and over 75,000 attendees.
This honor comes less than six months after the official introduction of ADORA to the produce sector at the Fruit Attraction trade show in Madrid. What an astounding entrance for this unique tomato created in our Saint-Rémy-de-Provence research center.
Plenty of attendees and press organizations from all around the world had the chance to discover, taste, and vote for ADORA (to learn more, go to the press section at www.tomato-adora.com), and many said ADORA was the best tomato they had ever tasted.
ADORA’s success is also the result of impressive teamwork.
From Breeding to Marketing, Sales, Communications and Legal, each and every team member helped develop and promote this product.
Via the ADORA brand, HM.CLAUSE has made a name for itself in the produce supply chain and with consumers.
The ADORA tomato is already available at several European points of sale (Switzerland, Germany, United Kingdom, Netherlands, etc.). For now, it is supplied exclusively by a network of passionate producers located in a production area of traditional tomatoes (Cabo de Gata Natural Park, Andalusia). Every producer respects a very strict set of specifications.
For consumers, an ADORA label at a fresh produce stand is a sure sign of excellent flavor. The story is just beginning.
Find ADORA on social media (Facebook, Twitter, Instagram, YouTube) and online at www.tomato-adora.com.