The Magic of Seed: Telling the Story of Plant Breeding at Walt Disney World

By Bryce Peacher

The Magic of Seed: Telling the Story of Plant Breeding at Walt Disney World Epcot GardensRunning from March 1 to May 29, the Epcot International Flower & Garden Festival brings more than 7 million visitors to the Walt Disney World Resort each year. Now in its 24th year, the festival features specially-themed floral and plant displays throughout the park, including topiary sculptures of Disney characters and garden displays featuring plants from all around the world, as well as opportunities for guests to meet gardening experts and learn new ideas that they can use in their own home gardens. Each event takes more than a full year to plan, and involves more than 20,000 Cast Member hours.

The Magic of Seed: Telling the Story of Plant Breeding at Walt Disney World PresentersThis year, Disney partnered with the American Seed Trade Association to help educate guests on the history and science of plant breeding, and HM.CLAUSE was invited to participate! During the festival’s opening week, Eric Hoeft, Research Discovery Manager at HM.CLAUSE, joined Jessie Alt from DuPont Pioneer to deliver a series of presentations on the “Magic of Seed.” These presentations discussed the connection between better seed and better life, and the role of plant breeders as problem-solvers – addressing everything from farmer to home-gardener needs, like combating pests, weeds, and disease; environmental challenges, like the wise use of natural resources; and consumer needs, like better taste, nutrition, and appearance.

The 2017 festival also features an ASTA garden visually depicting the evolution of popular vegetables and flowers over the years, thanks to plant breeding. The festival runs through the end of May, so if your travel plans bring you to Orlando between now and then, go check it out!

Check out more photos from the event, watch a highlight reel and watch a video of the presentation here.

Bryce Peacher
Communications Specialist, AMPA
Especialista en Comunicaciones / Spécialiste des Communications