What do Disney and the “Magic of Seed” have in common?

Answer: The EPCOT International Flower & Garden Festival.

Now in its 24th year, the EPCOT International Flower & Garden Festival brings in more than 7 million visitors to the park. This year plant breeder representatives from the American Seed Trade Association (ASTA), Jessie Alt of DuPont Pioneer, and Eric Hoeft of HM.Clause, delivered a series of presentations on the “Magic of Seed” The presenters discussed the how the connection between better seeds means a better life. Breeding plants isn’t just about solving problems with the yield, breeders need to focus on responsible weed and pest control, consumer preferences, taste, nutritional value, and appearance.

Read the article by Floral Daily